E-mail marketing is NOT:
1. Buy a 5 million e-mails list for 100 euros from a stranger on the Internet
2. Send these five million e-mails from your e-mail account or through a powerful email sending program that was offered.
Please NEVER do so because the losses that will give your organization will be huge. We explain in more detail at another time, but basically in doing so you will destroy the reputation of your domain and IP, which will cause all future e-mails from your company to end up directly in the spam box of the recipients. Your domain will be blacklisted. Can you give yourself that luxury? Can you afford the luxury of the e-mails sent from you sales reps not to reach your customers inbox? There are still other problems that can be read in our section – Resources – E-mail FAQs.
We can help your company to put into practice a whole range of e-mail marketing practices, which ensure a higher ROI and enable your company to act in an ethical manner without pinching your company’s reputation.
Our consulting process deals and offers solutions to the following themes:
1. Why use Email Marketing?
2. How to define and develop an effective strategy to E-mail Marketing for your organization with hard numbers to measure ROI.
3. Growing your list
4. Deliverability
5. Email Creative
6. Statistics, Measurement and Reporting
7. ESP’s (Email Service Providers)
8. Segmentation & Operations
9. Testing
10. Automated emails
11. Viral Marketing
12. Customers Retention
13. Law and Regulations